Search keyword referrer personalisation

Posted on 11 Oct 2002 in Daily

I made a post back in April that a couple of people commented on as being an interesting idea. I was trying to think of ways of leveraging the search keywords used by visitors referrerd to my site from Google. Well I finally procrastinated my way into writing a prototype that works. Its running on my pictures, media and weblog sections, the page detects if the visitor is coming from Google, extracts the keywords they entered into Google, and then performs a query across all the content records in my site, returning up to 30 relevance ranked related pages on my site.

See some examples here (select my site in the results):

picture of the olympic flame
buy my junk
space rocket pictures
lounge room picture
checker shadow illusion
lego dope

Of course if you’re not referred by Google, the site will still attempt to suggest related links based on the page you’re viewing. Its especially good for people surfing in from other blogs on permalinks.

Aussie Blogs internet.au writeup
Ericsson Chatboard
Bluetooth figures

Lots of tweaking required as it returns pretty bizzare results sometimes, but it’s a start.

Why am I doing this? - When a visitor comes from Google, for example looking for “b52 videos“, I want to be able to suggest ALL the pages that they may be related on my site, not just the page that Google ranks highest. Increasing their chances of finding good results for their original query, and better exposing my site content to their needs.

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7 Responses to “Search keyword referrer personalisation”

  1. Anthony J Hicks

    12. Oct, 2002

    Okay further tweaking done to the search algoritm, parsing out about eighty co-ordinate and subordinate conjunctions that were skewing the results a little. Also removed single digit numbers and number of non-alphanumerical characters. If anyone sees any really bizzare results, post the URL here.

  2. Anthony J Hicks

    12. Oct, 2002

    Also blocking the accrual of certain generic categories for use in the query. This is turning out to be quite an interesting experiment, wish I had more powerful search engine capable of reasoning and topic analysis through a taxonomy.

  3. Eric Scheid

    14. Oct, 2002

    Title: hiliting terms

    There is also a javascript thing which can be used to hilite on the page occurrences of the google search terms. Very nifty.

    http://www.kryogenix.org/code/browser/searchhi/

  4. Anthony J Hicks

    15. Oct, 2002

    Interesting, nice little script. I do have the capability to keyword highlighting from the indexing engine I’m using on the site, but didn’t turn it on as it only works in certain scenarios. I might use a combination of script and the inbuilt stuff to add this feature later. Thanks for pointing that one out.

  5. erv

    23. May, 2003

    Title: ineresting idea !

    is this script available?

    i am looking for such a tool

  6. Abhishek

    22. Mar, 2009

    Hi,

    Is this script available? Or maybe could you please share the source code. I need such a tool.

    - Abhishek

  7. anthonyjhicks

    23. Mar, 2009

    No, I programmed this for Domino years ago and is too specific to my old site, however looking at your site, I see you use WordPress. I recommend http://wordpress.org/extend/plugins/yet-another-related-posts-plugin/

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