Tag Archives: Advertising
Die spammers..
Posted on 06. Sep, 2003
Pet hate: when spammers use your personal email address in the sender field of their viagra spams. As a result my inbox is filling up with all these delivery failures of emails susposedly from me.
The Cog
Posted on 09. Apr, 2003
Very cool movie plugging the new Honda Accord, highly recommended - very clever. [via jwz]
http://www.honda.co.uk/...
Google AdWords results
Posted on 17. Apr, 2002
Ok then, experiment over. For a US$15 campaign that resulted in 1,712 impressions of my ad, I achieved a 0.64% click-thru rate or 11 visits. Two of those visits don't count as they were made by people I know testing the ad, so it's actually 9 visits. See the full report.
http://anthonyjhicks.com/...
Google AdWords fun
Posted on 16. Apr, 2002
I was just procrastinating from a uni essay I'm supposed to be writing, so I thought I'd blow US$15 and have a play with the Google AdWords system. I've posted 1,000 impressions for "blogs", "blog", "weblog", "weblogs", "australian weblogs", "australian blogs", "technology blog" and "technology weblog" to see what I get through. Hello if you clicked my Google Ad, yes, I've been blogging for years and I'm desperate for your readership.. heh, not. Thanks for participating in my little experiment.
Superbowl XXXVI Commercials
Posted on 07. Feb, 2002
If you're having AdCritic withdrawl (like me), checkout FilePlanet's small selection of commercials from Superbowl XXXVI, available for download.
http://www.fileplanet.com/...
Just Choose It Later
Posted on 20. Dec, 2001
Bugger! One of my favourite sites has shutdown! Blurb from their site: "AdCritic.com has enjoyed a sucessful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities beseiging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat!"
http://www.adcritic.com/...
It’s no fun without the ads!
Posted on 14. May, 2001
See how dull CNN is without the ads? Interesting approach though, I've never seen a site redirect to a separate personalised site just for web crawlers. I'd be adding a user-agent detection in there to block anyone who's clearly a web browser user though.
http://robots.cnn.com/...
Budweiser Alien Ad
Posted on 08. Mar, 2001
Hah, the Budweiser Alien ad broadcast during this years Super Bowl is worth a look. [via RV]
http://www.adcritic.com/...
More BigFatRadio praise
Posted on 30. Aug, 2000
Once again, I'm VERY impressed with BigFatRadio, they've started doing advertising, but they're doing it in a way I've never seen on any other web site.
Instead of relying solely on an audio voice over to plug their advertisers, or displaying banner ads on the site, they actually display the site they're plugging in the site frame. As they're discussing items for sale they go to the pages with that information, the voice over is completely synchronised with the web pages pushed to the listener.
This has to be one of the MOST effective forms of web advertising yet, telling the listener about the site and taking them to it, all while making the experience relatively palatable as listening to BigFatRadio is all about having sites pushed to listeners as they talk about them.
This may well become a very popular technique for advertisers and broadcasters on the net in the future. BFR rock!
http://www.bigfatradio.com/...
AdCritic.com: Budwanker Loosers
Posted on 09. Jul, 2000
Another Wazzup spoof, pretty funny though.
http://www.adcritic.com/...
AdCritic.com: Discovery Meteors
Posted on 09. Jul, 2000
Discovery.com's new ad is amusing.
http://www.adcritic.com/...
AbsolutDJ.com
Posted on 30. Nov, 1999
The AbsolutDJ site, apart from being a shameless promotional web site for yummy Absolut Vodka, it actually has some clever Shockwave. There's a brief history of DJing, sample tracks by five well known DJs and a mixing interface where you can create your own tunes. Absolut Vodka ads are probably my favourite ads of all time, especially the print ads that regularly appear in WIRED. [links to a review of the site at Afterhour]
http://www.afterhour.com/...
Creative advertising
Posted on 11. Nov, 1999
These two banners were put up outside Twickenham when Australia played the Springboks in the World Cup.
http://anthonyjhicks.com/...
More on IP targeting
Posted on 17. Oct, 1999
From the article: "For a month or so earlier this year, DoubleClick Inc., an Internet advertising firm based in New York, furtively put up three different editions of its home page. Most visitors saw one version, highlighting the firm's accomplishments. Employees of a rival firm could see only another version, with a special press release touting DoubleClick's capture of one of the rival's customers. Clients being wooed saw only a third version."
http://www.zdnet.com/...
1999 Internet Advertising Awwwards
Posted on 14. Sep, 1999
Now in their second year, these awards recognise the best online media strategy, best online promotion, best direct marketing campaign, best innovative use of the Internet, best online/offline campaign, best of the show and the industry pioneer award.
http://au.yahoo.com/...
Adbusters Spoof Ad Gallery
Posted on 19. Aug, 1999
A collection of some of the best known (and lesser known) spoof ads. Found this link in a WIRED article that also mentions fellow web logger Jason Kottke for his Simply Porn (Palm) parody.
http://www.adbusters.org/...
