Tag Archives | Advertising
Pet hate: when spammers use your personal email address in the sender field of their viagra spams. As a result my inbox is filling up with all these delivery failures of emails susposedly from me.
Very cool movie plugging the new Honda Accord, highly recommended – very clever. [via jwz]
I’ve been a bit slow to pickup on the BMW short films site, I’ve been meaning to visit it for ages. Well I finally downloaded one of the films, and then proceeded to download the other six. It’s a series of short films that feature Clive Owen as The Driver, he is basically a man for hire who will drive important people to a particular destination, whatever the cost. Most of the films star well known actors, but more importantly are directed by the likes of Ang Lee, John Woo, John Frankenheimer, and Guy Ritchie. Obviously they’re funded by BMW as a promotional vehicle to sell cars, but they’re certainly not ads. Most of action scenes are fast paced and movie quality, with a reasonable underlying story line. Highly recommended. Ah, but don’t bother downloading anything but the full 65MB-75MB versions. Tel$tra subscribers can download them for free here.
Excellent: “The driver rescues a mysterious messenger carrying an even more mysterious briefcase after an ambush on a rural highway. As a helicopter gunman relentlessly pursues them, a game of political intrigue plays out, with an unforeseen ending. Acclaimed new director Joe Carnahan helms Clive Owen, Don Cheadle, and F. Murray Abraham in this thrilling race against time.”
Ok then, experiment over. For a US$15 campaign that resulted in 1,712 impressions of my ad, I achieved a 0.64% click-thru rate or 11 visits. Two of those visits don’t count as they were made by people I know testing the ad, so it’s actually 9 visits. See the full report.
I was just procrastinating from a uni essay I’m supposed to be writing, so I thought I’d blow US$15 and have a play with the Google AdWords system. I’ve posted 1,000 impressions for “blogs”, “blog”, “weblog”, “weblogs”, “australian weblogs”, “australian blogs”, “technology blog” and “technology weblog” to see what I get through. Hello if you clicked my Google Ad, yes, I’ve been blogging for years and I’m desperate for your readership.. heh, not. Thanks for participating in my little experiment.
If you’re having AdCritic withdrawl (like me), checkout FilePlanet’s small selection of commercials from Superbowl XXXVI, available for download.
Bugger! One of my favourite sites has shutdown! Blurb from their site: “AdCritic.com has enjoyed a sucessful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities beseiging the United States today. The short answer: we became so popular so fast that we couldn’t stay afloat!”